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Commercial culture : the media system and the public interest

Autor: Leo Bogart
Editora: New York : Oxford University Press, 1995.
Edição/Formato   Livro : InglêsVer todas as edições e formatos
Base de Dados:WorldCat
Resumo:
American mass media are the world's most diverse, rich and free. But their dazzling resources, variety, and influence cannot be rated by the envy they arouse in other countries. Their failures are commonly excused on the grounds that they are creatures of the market, that they give people what they want. This book focusses not on the glories of the media, but on what is wrong with them and why, and how they may be
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Detalhes

Tipo de Documento: Livro
Todos os Autores / Contribuintes: Leo Bogart
ISBN: 0195090985 9780195090987
Número OCLC: 29912482
Descrição: 384 p. ; 25 cm.
Conteúdos: What are "the media"? --
The media system --
The presences of advertising --
Paying the piper, calling the tune --
Advertising by the numbers --
The pursuit of sensationalism --
The news as entertainment --
Believing in make-believe --
The manufacture of taste --
Managing commercial culture --
Media support and media structure --
Reform, restructure, or leave it be?.
Responsabilidade: Leo Bogart.
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Resumo:

Scrutinizes the mass media system and shows how it might be improved. The author argues that the appetite for media differs from other demands, and the market is left to satisfy because it shapes the  Ler mais...

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Anyone concerned about the impact for good or ill of the media on our society should have access to this book for reference. It is a mine of facts, quotes, assessments and views - an ample, but Ler mais...

 
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