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Commercial television and European children : an international research digest

Author: Scott Ward; Tom Robertson; Ray Brown; Lauder Institute (Wharton School); European Association of Advertising Agencies. Children's Committee.
Publisher: Aldershot, Hants, England ; Brookfield, Vt., U.S.A. : Gower, ©1986.
Edition/Format:   Print book : Conference publication : EnglishView all editions and formats
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Genre/Form: Aufsatzsammlung
Conference papers and proceedings
Congresses
Additional Physical Format: Online version:
Commercial television and European children.
Aldershot, Hants, England ; Brookfield, Vt., U.S.A. : Gower, ©1986
(OCoLC)609185163
Material Type: Conference publication
Document Type: Book
All Authors / Contributors: Scott Ward; Tom Robertson; Ray Brown; Lauder Institute (Wharton School); European Association of Advertising Agencies. Children's Committee.
ISBN: 0566050730 9780566050732
OCLC Number: 12664313
Notes: Proceedings of a conference entitled, "International Perspectives on Television Advertising and Children," held in Provence, France, July 1-3, 1984, sponsored by the Lauder Institute of the Wharton Business School and the Children's Committee of the European Advertising Agencies Association.
Description: vi, 243 pages : illustrations ; 23 cm
Responsibility: edited by Scott Ward, Tom Robertson, Ray Brown.

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