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The commitment engine : making work worth it

Author: John Jantsch
Publisher: New York : Portfolio/Penguin, 2012.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
Reveals the secrets of companies who have inspired loyalty in customers and employees, demonstrating the importance of a single-minded company purpose while providing coverage of such topics as strategy, culture, and customer promise.
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Document Type: Book
All Authors / Contributors: John Jantsch
ISBN: 9781591844877 1591844878
OCLC Number: 780480453
Notes: Includes index.
Description: x, 244 pages ; 24 cm
Contents: Path: clarity --
Patron: culture --
Promise: community.
Responsibility: John Jantsch.

Abstract:

Why are some companies able to generate committed, long-term customers while others struggle to stay afloat? Why do the employees of some organizations fully dedicate themselves while others punch  Read more...

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"The Commitment Engine is a no-nonsense, hard-driving locomotive that can help turn dreamers into doers. Get on board!" --Steven Pressfield, author of The War of Art and Turning Pro "Wow! This book Read more...

 
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