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The committed enterprise : making vision, values, and branding work

Author: J H Davidson
Publisher: Oxford ; Boston : Elsevier/Butterworth-Heinemann, 2004.
Edition/Format:   eBook : Document : English : 2nd edView all editions and formats
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Davidson, J.H. (J. Hugh), 1935-
Committed enterprise.
Oxford ; Boston : Elsevier/Butterworth-Heinemann, 2004
(OCoLC)56640188
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: J H Davidson
ISBN: 9781429479219 1429479213 0080490719 9780080490717
OCLC Number: 156845250
Notes: Previous edition: 2002.
Description: 1 online resource (xxi, 343 pages) : illustrations
Contents: The new challenge for organization leaders --
How vision and values create committed enterprises --
The seven best practices for creating the committed enterprise --
Building the foundations of the committed enterprise --
Measuring the strength of the vision ... if there is one --
Timing and building a new vision --
Creating hard values for sustainable advantage --
Emotional activism : communicating by action signals and words --
Creating systems to embed vision and values --
Branding the committed enterprise --
The hard-edged organization : measurement --
Why most vision and values programmes fail --
Vision and values before and after acquisitions --
Aligning individuals and organizations --
A renewable process for vision and values.
Responsibility: Hugh Davidson.

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