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Commodity activism : cultural resistance in neoliberal times

Author: Roopali Mukherjee; Sarah Banet-Weiser
Publisher: New York : New York University Press, ©2012.
Series: Critical cultural communication.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
Buying (RED) products from Gap T-shirts to Apple to fight AIDS. Drinking a "Caring Cup" of coffee at the Coffee Bean & Tea Leaf to support fair trade. Driving a Toyota Prius to fight global warming. All these commonplace activities point to a central feature of contemporary culture: the most common way we participate in social activism is by buying something. Roopali Mukherjee and Sarah Banet-Weiser have gathered an  Read more...
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Document Type: Book
All Authors / Contributors: Roopali Mukherjee; Sarah Banet-Weiser
ISBN: 9780814764008 0814764002 9780814764015 0814764010 9780814764022 0814764029 9780814763018 0814763014
OCLC Number: 724667420
Description: xi, 303 pages : illustrations ; 24 cm.
Contents: Introduction: Commodity activism in neoliberal times / Sarah Banet-Weister and Roopali Mukherjee --
1. Brand, culture, action --
Brand me "activist" / Alison Hearn --
"Free self-esteem tools?": brand culture, gender, and the Dove real beauty campaign / Sarah Banet-Weiser --
Citizen brand: ABC and the do good turn in US television / Laurie Ouellette --
Good housekeeping: green products and consumer activism / Jo Littler --
2. Celebrity, commodity, citizenship --
Make it right? Brad Pitt, post-Katrina rebuilding, and the spectacularization of disaster / Kevin Fox Gotham --
Diamonds (are from Sierra Leone): bling and the promise of consumer citizenship / Roopali Mukherjee --
Salma Hayek's celebrity activism: constructing race, ethnicity, and gender as mainstream global commodities / Isabel Molina-Guzmán --
Mother Angelina: Hollywood philanthropy personified / Alison Trope --
"Fair-Vanity": the visual culture of humanitarianism in the age of commodity activism / Melissa M. Brough --
3. Community, movements, politics --
Civic fitness: the body politics of commodity activism / Samantha King --
Eating for change / Josée Johnston and Kate Cairns --
Changing the world one organism at a time: sex positive retail activism / Lynn Comella --
Pay-for culture: television activism in a neo-liberal digital age / John McMurria --
Feeling good while buying goods: promoting commodity activism to Latina consumers / Mari Castañeda.
Series Title: Critical cultural communication.
Responsibility: edited by Roopali Mukherjee and Sarah Banet-Weiser.

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Discusses what happens when the most common way we participate in social activism is by buying something  Read more...

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"Commodity activism has a long history but never has its significance been more complex to unravel than today, when the boundaries and direction of political action are unclear, commercial forces Read more...

 
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