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Commodore : a company on the edge

Author: Brian Bagnall
Publisher: Winnipeg : Variant Press, ©2010.
Edition/Format:   Print book : English : 2nd edView all editions and formats
Summary:
Filled with first-hand accounts of ambition, greed, and inspired engineering, this history of the personal computer revolution takes readers inside the cutthroat world of Commodore. Before Apple, IBM, or Dell, Commodore was the first computer manufacturer to market its machines to the public, selling an estimated 22 million Commodore 64s. Those halcyon days were tumultuous, however, owing to the expectations and  Read more...
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Details

Genre/Form: History
Document Type: Book
All Authors / Contributors: Brian Bagnall
ISBN: 9780973864960 0973864966
OCLC Number: 645753131
Notes: First edition published as: On the edge.
Awards: Commended for Axiom Business Book Awards (Corporate History) 2011
Description: xiii, 561 pages ; 24 cm
Other Titles: Company on the edge
Responsibility: Brian Bagnall.

Abstract:

Filled with first-hand accounts of ambition, greed, and inspired engineering, this history of the personal computer revolution takes readers inside the cutthroat world of Commodore. Before Apple, IBM, or Dell, Commodore was the first computer manufacturer to market its machines to the public, selling an estimated 22 million Commodore 64s. Those halcyon days were tumultuous, however, owing to the expectations and unsparing tactics of founder Jack Tramiel. Engineers and managers with the company between 1976 and 1994 share their memories of the groundbreaking moments, soaring business highs, and stunning employee turnover that came with being on top in the early days of the PC world. This updated second edition includes additional interviews and first-hand material from major Commodore figures like marketing guru Kit Spencer, chip designer Bill Mensch, Commodore cofounder Manfred Kapp, and infamous CEO and President Jack Tramiel.

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