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Communicate : Parkinson's formula for business survival

Author: C Northcote Parkinson; Nigel Rowe
Publisher: London ; Englewood Cliffs, N.J. : Prentice/Hall International, 1978, ©1977.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
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Additional Physical Format: Online version:
Parkinson, C. Northcote (Cyril Northcote), 1909-1993.
Communicate.
London ; Englewood Cliffs, N.J. : Prentice/Hall International, 1978, ©1977
(OCoLC)756467462
Document Type: Book
All Authors / Contributors: C Northcote Parkinson; Nigel Rowe
ISBN: 0131534602 9780131534605
OCLC Number: 3737835
Description: xi, 205 pages ; 23 cm
Contents: Business under pressure --
Industrial diplomacy --
Business leaders --
Government --
Stockholders and investors --
Workers and their representatives --
Teachers and students --
Special interest groups --
The press --
Issues and options --
Setting realistic objectives --
Defining the target audience --
Identifying the message --
Attitude research --
The communications armoury --
Gearing up for better communication --
Worker participation --
Communication and crisis --
The nuclear debate --
A takeover --
Corporate advocacy I --
Corporate advocacy II --
The future for free enterprise.
Responsibility: C. Northcote Parkinson and Nigel Rowe.

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