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Communicating science : a handbook

Author: Michael Shortland; Jane Gregory
Publisher: Harlow, England : Longman Scientific ; New York : Wiley, 1991.
Edition/Format:   Book : EnglishView all editions and formats
Database:WorldCat
Summary:

Communicating Science is a comprehensive handbook written specifically for scientists, engineers, and doctors who want to communicate with the general public.

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Additional Physical Format: Online version:
Shortland, Michael.
Communicating science.
Harlow, England : Longman Scientific ; New York : Wiley, 1991
(OCoLC)638807156
Document Type: Book
All Authors / Contributors: Michael Shortland; Jane Gregory
ISBN: 0470216964 9780470216965 0582057094 9780582057098
OCLC Number: 22310270
Description: xii, 186 p. : ill. ; 24 cm.
Contents: Part 1 Introduction: why communicate?; science and the public; how not to become an expert - avoiding expert-ese, filling the knowledge gap. Part 2 Writing: outlets and opportunities - news, features, books, book reviews; style and subtance - a scientist's guide to style, the shock of the new, word pictures, good for a laugh?, form and function, beginnings and endings, rewriting; words and sentences - jargon, short and sweet, word chemistry, sentence structure, punctuation; numbers - quantities, probabilities; illustrations - pictures, graphs, printing and publishing; working with publishers - editing, on the nature of proofs, writing an index. Part 3 Speaking: sit and prepare - planning a talk, a plan in action, making notes, practice makes...better; stand and deliver - conquering nerves, speaking out, gesture and posture, deliveries, bad habits, coping with questions, encore!; visual aids - show and tell, slides, overhead projectors, flip charts, blackboards, films, video, demonstrations. Part 4 Meeting "the media": interviews for the press - preparing for an interview, the main event, information services, aftermath; television - taking to the air, accepting invitations, the studio, the interview; radio - finding stories, speaking for listeners, you and your audience.
Responsibility: Michael Shortland and Jane Gregory.

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