skip to content
Communicating sustainability for the green economy Preview this item
ClosePreview this item
Checking...

Communicating sustainability for the green economy

Author: Lynn R Kahle; Eda Gurel-Atay
Publisher: Armonk, New York : SCP, Society for Consumer Psychology/M.E. Sharpe, [2014]
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
Summary:
With chapters written by experts in their field, this volume advances the understanding of theory and successful practice of marketing and promoting environmental sustainability. Some experts predict that the next big trend in business will involve the green economy. Yet, communicating sustainability to consumers provides a set of challenges for marketers that do not necessarily follow all the rules of other types  Read more...
Rating:

(not yet rated) 0 with reviews - Be the first.

Subjects
More like this

 

Find a copy in the library

&AllPage.SpinnerRetrieving; Finding libraries that hold this item...

Details

Document Type: Book
All Authors / Contributors: Lynn R Kahle; Eda Gurel-Atay
ISBN: 9780765636805 0765636808 9780765636812 0765636816
OCLC Number: 841199162
Description: x, 302 pages : illustrations ; 24 cm
Contents: Introduction to the psychology of communicating sustainability / Lynn R. Kahle and Eda Gurel-Atay --
Sustainability: is perception as good as reality? / Andrew G. Parsons, Samuel Soo, and Nicole Berth --
The many shades of greenwashing: using consumer input for policy decisions regarding green advertisements / Kim Bartel Sheehan --
Product end-of-life decisions / Sommer Kapitan, Rajesh Bhargave, Kristin Trask, Jill M. Sundie, and David H. Silvera --
Religion and religiosity's influence on sustainable consumption behaviors / Elizabeth Minton --
Sustainable behavior and holistic thinking / Yun Lee, Nara Youn, and Dhananjay Nayakankuppam --
Green advertising and behavior: non-Hispanics vs. acculturating Hispanics / Sigal Segev --
The influence of visual information on environmentally significant behavior / Jill Mosteller --
Reluctant for a reason? a persuasion knowledge perspective on green advertising / Guang-Xin Xie, Alex Cavallero, and Meng Cheng --
Promoting low-carbon policy to the public: message framing matters / Sidney Su Han, Ying Yu, and Lefa Teng --
Consumer creativity and its implications for sustainability marketing / Xiaojing Yang, Melissa G. Bublitz, Kai-Yu Wang, and Laura A. Peracchio --
Consequences of legislating packaging behavior: Germany's green dot program and its communications / Lukas Jones, Scott Owen, and Lynn R. Kahle --
Preschool children's preference for energy-dense, branded foods: an unsustainable trajectory / T. Bettina Cornwell and Anna R. McAlister --
Semantic analysis of energy-related conversations in social media: a Twitter case study / Martha G. Russell, June Flora, Markus Strohmaier, Jan Pöschko, Rafael Perez, Jiafeng Yu, Marc A. Smith, and Neil Rubens --
Oregon's iconic Bottle Bill / Ethan Moskowitz and Lynn R. Kahle --
Defining livability: how livable communities contribute to and benefit from social cohesion / Kyra L. Wiggin.
Responsibility: Lynn R. Kahle and Eda Gurel-Atay, editors.

Abstract:

With chapters written by experts in their field, this volume advances the understanding of theory and successful practice of marketing and promoting environmental sustainability. Some experts predict that the next big trend in business will involve the green economy. Yet, communicating sustainability to consumers provides a set of challenges for marketers that do not necessarily follow all the rules of other types of marketing communication. In many ways the concept of sustainability challenges the core ideals of promoting consumption. Accordingly, this book identifies for researchers and practitioners the barriers that keep customers from engaging in environmentally sustainable consumption and find ways to overcome those barriers. The book includes topics such as corporate advertising strategy related to sustainability, corporate social responsibility advertising, greenwashing, advertising related to values, persuasion and persuasion knowledge in sustainability marketing, social media and sustainability, and advertising and public policy.

Reviews

User-contributed reviews
Retrieving GoodReads reviews...
Retrieving DOGObooks reviews...

Tags

Be the first.
Confirm this request

You may have already requested this item. Please select Ok if you would like to proceed with this request anyway.

Linked Data


Primary Entity

<http://www.worldcat.org/oclc/841199162> # Communicating sustainability for the green economy
    a schema:Book, schema:CreativeWork ;
   library:oclcnum "841199162" ;
   library:placeOfPublication <http://id.loc.gov/vocabulary/countries/nyu> ;
   schema:about <http://experiment.worldcat.org/entity/work/data/1783162975#Topic/hallbar_utveckling> ; # Hållbar utveckling
   schema:about <http://experiment.worldcat.org/entity/work/data/1783162975#Topic/konsumentpsykologi> ; # Konsumentpsykologi
   schema:about <http://id.worldcat.org/fast/876458> ; # Consumption (Economics)--Environmental aspects
   schema:about <http://experiment.worldcat.org/entity/work/data/1783162975#Topic/lifestyles_environmental_aspects> ; # Lifestyles--Environmental aspects
   schema:about <http://experiment.worldcat.org/entity/work/data/1783162975#Topic/sociala_medier> ; # Sociala medier
   schema:about <http://id.worldcat.org/fast/1139731> ; # Sustainable development
   schema:about <http://experiment.worldcat.org/entity/work/data/1783162975#Topic/consumption_economics_environmental_aspects> ; # Consumption (Economics)--Environmental aspects
   schema:about <http://id.loc.gov/authorities/subjects/sh92005743> ; # Sustainable development
   schema:about <http://experiment.worldcat.org/entity/work/data/1783162975#Topic/marknadsforing> ; # Marknadsföring
   schema:about <http://dewey.info/class/338.927014/e23/> ;
   schema:bookFormat bgn:PrintBook ;
   schema:datePublished "2014" ;
   schema:description "With chapters written by experts in their field, this volume advances the understanding of theory and successful practice of marketing and promoting environmental sustainability. Some experts predict that the next big trend in business will involve the green economy. Yet, communicating sustainability to consumers provides a set of challenges for marketers that do not necessarily follow all the rules of other types of marketing communication. In many ways the concept of sustainability challenges the core ideals of promoting consumption. Accordingly, this book identifies for researchers and practitioners the barriers that keep customers from engaging in environmentally sustainable consumption and find ways to overcome those barriers. The book includes topics such as corporate advertising strategy related to sustainability, corporate social responsibility advertising, greenwashing, advertising related to values, persuasion and persuasion knowledge in sustainability marketing, social media and sustainability, and advertising and public policy."@en ;
   schema:editor <http://experiment.worldcat.org/entity/work/data/1783162975#Person/kahle_lynn_r> ; # Lynn R. Kahle
   schema:editor <http://viaf.org/viaf/300274346> ; # Eda Gurel-Atay
   schema:exampleOfWork <http://worldcat.org/entity/work/id/1783162975> ;
   schema:inLanguage "en" ;
   schema:name "Communicating sustainability for the green economy"@en ;
   schema:productID "841199162" ;
   schema:workExample <http://worldcat.org/isbn/9780765636805> ;
   schema:workExample <http://worldcat.org/isbn/9780765636812> ;
   wdrs:describedby <http://www.worldcat.org/title/-/oclc/841199162> ;
    .


Related Entities

<http://experiment.worldcat.org/entity/work/data/1783162975#Person/kahle_lynn_r> # Lynn R. Kahle
    a schema:Person ;
   schema:familyName "Kahle" ;
   schema:givenName "Lynn R." ;
   schema:name "Lynn R. Kahle" ;
    .

<http://experiment.worldcat.org/entity/work/data/1783162975#Topic/consumption_economics_environmental_aspects> # Consumption (Economics)--Environmental aspects
    a schema:Intangible ;
   schema:hasPart <http://id.loc.gov/authorities/subjects/sh85031498> ;
   schema:name "Consumption (Economics)--Environmental aspects"@en ;
    .

<http://experiment.worldcat.org/entity/work/data/1783162975#Topic/hallbar_utveckling> # Hållbar utveckling
    a schema:Intangible ;
   schema:name "Hållbar utveckling"@en ;
    .

<http://id.loc.gov/authorities/subjects/sh92005743> # Sustainable development
    a schema:Intangible ;
   schema:name "Sustainable development"@en ;
    .

<http://id.worldcat.org/fast/1139731> # Sustainable development
    a schema:Intangible ;
   schema:name "Sustainable development"@en ;
    .

<http://id.worldcat.org/fast/876458> # Consumption (Economics)--Environmental aspects
    a schema:Intangible ;
   schema:name "Consumption (Economics)--Environmental aspects"@en ;
    .

<http://viaf.org/viaf/300274346> # Eda Gurel-Atay
    a schema:Person ;
   schema:birthDate "1980" ;
   schema:familyName "Gurel-Atay" ;
   schema:givenName "Eda" ;
   schema:name "Eda Gurel-Atay" ;
    .

<http://worldcat.org/isbn/9780765636805>
    a schema:ProductModel ;
   schema:isbn "0765636808" ;
   schema:isbn "9780765636805" ;
    .

<http://worldcat.org/isbn/9780765636812>
    a schema:ProductModel ;
   schema:isbn "0765636816" ;
   schema:isbn "9780765636812" ;
    .


Content-negotiable representations

Close Window

Please sign in to WorldCat 

Don't have an account? You can easily create a free account.