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Communication and persuasion; psychological studies of opinion change,

Author: Carl Iver Hovland; Irving L Janis; Harold H Kelley
Publisher: New Haven, Yale University Press, 1953.
Edition/Format:   Book : EnglishView all editions and formats
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Additional Physical Format: Online version:
Hovland, Carl Iver, 1912-
Communication and persuasion.
New Haven, Yale University Press, 1953
(OCoLC)578857176
Document Type: Book
All Authors / Contributors: Carl Iver Hovland; Irving L Janis; Harold H Kelley
OCLC Number: 187639
Description: xii, 315 p. illus. 24 cm.
Contents: Credibility of the communicator --
Fear-arousing appeals --
Organization of persuasive arguments --
Group membership and resistance to influence --
Personality and susceptibility to persuasion --
Acquiring conviction through active participation --
Retention of opinion change --
Summary and emerging problems.
Responsibility: by Carl I. Hovland, Irving L. Janis, and Harold H. Kelley.

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