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Communication campaigns about drugs : government, media, and the public

Author: Pamela J Shoemaker
Publisher: Hillsdale, N.J. : L. Erlbaum Associates, 1989.
Series: Communication textbook series., Journalism.
Edition/Format:   Print book : Conference publication : EnglishView all editions and formats
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Genre/Form: Conference papers and proceedings
Congresses
Material Type: Conference publication
Document Type: Book
All Authors / Contributors: Pamela J Shoemaker
ISBN: 0805802304 9780805802306
OCLC Number: 18325966
Description: x, 127 pages : illustrations ; 25 cm.
Contents: Introduction / Pamela J. Shoemaker --
Drug abuse in the United States / Susan B. Lachter and Avraham Forman --
The National Institute on Drug Abuse cocaine prevention campaign / Avraham Forman and Susan B. Lachter --
National media coverage of drug issues, 1983-1987 / John E. Merriam --
Intermedia influence and the drug issue : converging on cocaine / Stephen D. Reese and Lucig H. Danielian --
A closer look at intermedia influences on agenda setting : the cocaine issue of 1986 / Lucig H. Danielian and Stephen D. Reese --
Drug coverage and public opinion, 1972-1986 / Pamela J. Shoemaker, Wayne Wanta, and Dawn Leggett --
Citizen attitudes toward drug testing : value conflict or concensus? / Dorothy Davidson Nesbit --
America's drug problem in the media : is it real or is it Memorex? / Lloyd D. Johnston --
Dealing with illicit drugs : the power-and limits-of mass media agenda setting / Donald L. Shaw and Maxwell E. McCombs.
Series Title: Communication textbook series., Journalism.
Responsibility: edited by Pamela J. Shoemaker.

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