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  E-mail Message: I thought you might be interested in this item at http://www.worldcat.org/oclc/105434077 Title: Communication games : the semiotic foundation of culture Author: Eduardo Neiva Júnior Publisher: Berlin ; New York : Mouton de Gruyter, ©2007. ISBN/ISSN: 9783110190465 311019046X OCLC:105434077

  
  

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Communication games : the semiotic foundation of culture

Author:	Eduardo Neiva Júnior
Publisher:	Berlin ; New York : Mouton de Gruyter, ©2007.
Series:	Approaches to applied semiotics, 5.
Edition/Format:	Book : EnglishView all editions and formats
Summary:	A study that applies game theory to the semiotics of culture and communication. It shows that culture and communication are not merely means of integrating social actors, but primarily ways of distinguishing individuals who interact both competitively and cooperatively within society. It shows how game theory enhances the semiotic understanding.  Read more...
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