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Communication history

Author: John D Stevens; Hazel Dicken Garcia
Publisher: Beverly Hills, Calif. : Sage Publications, ©1980.
Series: Sage commtext series, v. 2.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
The history of communication is a new subject in mass communication and journalism curricula, one for which there has been only scattered published research and no adequate text. Communication History attempts to remedy both of these problems by providing a challenging new approach to the study of communication over time. Moving away from a tradition that focuses merely on major communication personalities or  Read more...
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Genre/Form: History
Document Type: Book
All Authors / Contributors: John D Stevens; Hazel Dicken Garcia
ISBN: 0803912587 9780803912588 0803912595 9780803912595 0803912560 9780803912564 0803912579 9780803912571
OCLC Number: 6043012
Description: 159 pages : illustrations ; 23 cm.
Contents: Part 1: Toward a redefinition of the discipline --
1. Journalism and communications history --
Journalism histories --
Others' contributions to communications history --
2. History and historiography --
Research problems: terminology --
Barriers to new historical approaches --
3. Conceptualizing research problems --
Some cultural research problems and applications --
Developing research models --
Methods versus research inquiries --
Historiography of culture: definitions and terminology --
Some guiding principles for research --
4. Communications history: an example --
The components --
Kentucky in a communication system --
Part 2: Media effects from an historical perspective --
5. Public opinion and the media --
Toleration in society --
Diversity and Democratic ideals --
Giving the reading public what it wants --
Giving the viewing public what it wants --
Giving the advertiser what he wants --
The journalist's own pressures --
6. Distribution systems and the print media --
Books --
Magazines --
U.S. postal system --
Newspapers --
7. Distribution systems and the nonprint media --
The movies --
The telephone and telegraph --
Sound recordings --
Broadcasting.
Series Title: Sage commtext series, v. 2.
Responsibility: John D. Stevens, Hazel Dicken Garcia.

Abstract:

The history of communication is a new subject in mass communication and journalism curricula, one for which there has been only scattered published research and no adequate text. Communication History attempts to remedy both of these problems by providing a challenging new approach to the study of communication over time. Moving away from a tradition that focuses merely on major communication personalities or institutions, the authors instead encourage the reader to see the interrelated processes by which information in diffused. The authors utilize social science concepts and techniques to enlarge and enrich our understanding of communication in historical perspective.

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