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Communication models : for the study of mass communication

Author: Denis McQuail; Sven Windahl
Publisher: London : Prentice Hall, 2002-2003
Edition/Format:   Book : English : 2. editionView all editions and formats
Database:WorldCat
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Document Type: Book
All Authors / Contributors: Denis McQuail; Sven Windahl
ISBN: 058203650X 9780582036505
OCLC Number: 473998312
Notes: Includes index
Eks. 1: 1. printing, 2002, eks. 2-4: 9. printing 2003
Description: viii, 229 p. : ill. ( pbk)
Contents: Part 1 Basic models: the Lassell Formula; Shannon and Weaver's, Osgood and Schramm's and Dance's models; Gerbner's general model of communication; Newcomb's ABX model, other "balance" models and co-orientation; Newcomb ABX model; Kite co-orientation model; theory of consonance and dissonance; a convergence model; Westley and macLean's conceptual model for communication research; maletzke's model of the mass communication process; alternatives to transmission --
ritual and attention models; a model of ritual communication; communication as display and attention. Part 2 Personal influence, diffusion and short-term effects of mass communication on individuals: stimulus response models and their modifications; Katz and Lazarsfeld's two-step flow model of mass media and personal influence; Comstock's psychological model of television effects on invidivual behaviour; Rogers and Shoemaker model of innovation diffusion; news diffusion; the normal diffusion curve; the "J" curve model; news comprehension, processing and recall; transmission model of news learning; processing the news --
a reception model; mycelium model of public opinion and interpersonal communication. Part 3 Effects of mass comm. on culture and society: cultural indicators and the cultivation process; agenda-setting; basic model; Rogers and Dearing differential model; Ball-Rokeach dependency model of mass media effects; dependency state; dependency effect process; the spiral of silence; the basic model; process model for individual opinion; information gaps as effects; centrifugal versus centripetal effects of media in society. Part 4 Audience-centred models: the uses and gratifications approach; the basic formula (Katz et al); Rosengren's general model; expectancy value approach; cultural vs. informational gratifications; Renckstorf' social relations model; audience reception and decoding; a model of coding and decoding; Ang's discourse model; audience reach, choice and rating/appreci
Responsibility: Denis McQuail and Sven Windahl

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