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Communication models : for the study of mass communications

Author: Denis McQuail; Swen Windahl
Publisher: London ; New York : Longman, 1993.
Edition/Format:   Print book : English : 2nd edView all editions and formats
Summary:
Presents the main existing models of the mass communications process which have been developed during the last thirty years, providing brief descriptions of the most significant concepts and ideas in the study of mass communication, using graphic and verbal models.
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Additional Physical Format: Online version:
McQuail, Denis.
Communication models for the study of mass communications.
London : New York : Longman, 1993
(OCoLC)647138961
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Denis McQuail; Swen Windahl
ISBN: 058203650X 9780582036505
OCLC Number: 26397045
Description: viii, 229 pages ; 23 cm
Contents: 1. Introduction --
2. Basic Models --
3. Personal Influence, Diffusion and Short-Term Effects of Mass Communication on Individuals --
4. Effects of Mass Communication on Culture and Society --
5. Audience-Centred Models --
6. Media Organization, Selection and Production --
7. Planned Communication --
8. New Media and the Information Society --
9. International Communication.
Responsibility: Denis McQuail, Sven [sic] Windahl.

Abstract:

Presents the main existing models of the whole of parts of the mass communications process which have been developed during the last thirty years, providing brief descriptions of the most significant  Read more...

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