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Communication of innovations : a journey with Ev Rogers

Author: Arvind Singhal; James W Dearing
Publisher: New Delhi ; Thousand Oaks, Calif. : SAGE Publications, 2006.
Edition/Format:   Print book : Biography : EnglishView all editions and formats
Summary:
Everett M. Rogers, 1931-2004, communications scholar and pioneer of diffusion of innovations theory; contributed articles.
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Genre/Form: History
Named Person: Everett M Rogers; Everett M Rogers
Material Type: Biography, Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Arvind Singhal; James W Dearing
ISBN: 0761934774 9780761934776 8178296241 9788178296241
OCLC Number: 70060974
Description: 260 pages : illustrations ; 22 cm
Contents: 1. Communication of innovations : a journey with Ev Rogers / James W. Dearing and Arvind Singhal --
2. Revisiting diffusion theory / James W. Dearing and Gary Meyer --
3. Communication network analysis and the diffusion of innovations / Thomas W. Valente --
4. Innovation as a knowledge generation and transfer process / Dorothy A. Leonard --
5. On integrating social cognitive and social diffusion theories / Albert Bandura --
6. Social marketing and the broadening of marketing movement / Philip Kotler --
7. Communication and social change in developing countries / Srinivas Melkote --
8. Implementing strategic extension campaigns : applying best practices and lessons learned from Ev Rogers / Ronny Adhikarya.
Responsibility: edited by Arvind Singhal, James W. Dearing.
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Abstract:

Offers a collection of 10 original essays that honors the intellectual legacy of Professor Everett M Rogers, a pioneering and distinguished teacher-scholar of diffusion of innovations, communication  Read more...

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"This exceptional collection of ten essays explores the career and contributions of Everett Rogers, on of the leading scholars in the communication discipline. The editors and authors achieve an Read more...

 
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