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Communication yearbook 11

Author: James A Anderson
Publisher: London : Routledge/Taylor & Francis, 2012.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Database:WorldCat
Summary:
"Communication Yearbook 11" major contributions from leading scholars in a variety of communication fields are presented and then critiqued by other authorities (often representing complementary or competing schools of thought). Topics addressed and commented on include the mass media audience, the theory of mediation, effective policy for health care communication and feminist criticism of television.
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Genre/Form: Electronic books
Periodicals
Additional Physical Format: (OCoLC)501395971
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: James A Anderson
ISBN: 9781135148454 1135148457
OCLC Number: 794904533
Description: 1 online resource.
Contents: Front Cover; Communication Yearbook 11; Copyright Page; Contents; Preface; Section 1: The Mass Media Audience: Perceptive, Interpretive, or Not; 1. The Perceptive Audience: Barrie Gunter; 2. Opposing Conceptions of the Audience: The Active and Passive Hemispheres of Mass Communication Theory: Frank A. Biocca; 3. Media Audiences as Interpretive Communities: Thomas R. Lindlof; Commentaries; Finding the Limits of Audience Activity: Barrie Gunter; The Breakdown of the ""Canonical Audience"": Frank A. Biocca; The Practice of Attendance and the Forms of the Audience: Thomas R. Lindlof. Section 2: Television Criticism: Formats and Feminism4. For Television-Centered Television Criticism: Lessons from Feminism: Caren J. Deming; Commentaries; Frames and Centers: The ""Problem"" of Television Criticism: Robert C. Allen; Recentering a Television-Centered Television Criticism: A Political-Economic Response: Eileen R. Meehan; 5. Toward a Theory of Mediation: David L. Altheide and Robert P. Snow; Commentaries; On Mediated Communication Theory: The Rise of Format: Timothy P. Meyer; Linguistic Character and a Theory of Mediation: Gary Gumpert. Section 3: Health Care: Communication Policies and Practices6. The Pervasive Role of Information in Health and Health Care: Implications for Health Communication Policy: Gary L. Kreps; 7. The Role of Persuasion in Health Promotion and Disease Prevention: Review and Commentary: Kathleen Kelley Reardon; Commentary; Theoretical Plurality in Health Communication: Loyd S. Pettegrew; Section 4: Organizations: Media and Empowerment; 8. Meaning and Action in the Organizational Setting: An Interpretive Approach: Joseph J. Pilotta, Timothy Widman, and Susan A. Jasko; Commentaries. Cultural Studies: Studying Meaning and Action in Organizations: Stanley DeetzThe Cultural Perspective: New Wave, Old Problems: Sue DeWine; 9. Communication in the Empowering Organization: Michael Pacanowsky; Commentaries; Communication and Personal Control in Empowering Organizations: Terrance L. Albrecht; ""Empowering"" as a Heuristic Concept in Organizational Communication: Ernest G. Bormann; Section 5: Conversations and Texts; 10. On Conversation: The Conversation Analytic Perspective: Don H. Zimmerman; Commentaries; Evidence and Inference in Conversation Analysis: Scott Jacobs. From Resource to Topic: Some Aims of Conversation Analysis: D. Lawrence Wieder11. On the Facts of the Text as the Basis of Human Communication Research: George Cheney and Phillip K. Tompkins; Commentaries; On the Facts of the ""Facts of the 'Text'"": Robert D. McPhee; Constructing ""Texts"" and Making Inferences: Some Reflections on Textual Reality in Human Communication Research: Mary S. Strine; Section 6: Public Opinion and Agenda-Setting; 12. Communication Perspectives in Public Opinion: Traditions and Innovations: Alex S. Edelstein; Commentaries.
Responsibility: edited by James A. Anderson.
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Presents major contributions from some of the leading scholars in a variety of communication fields. This title addresses and comments on topics including the mass media audience, the theory of  Read more...

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