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Communication yearbook 33

Author: Christina S Beck; International Communication Association.
Publisher: London : Routledge, 2009.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:

Presents a diverse, international selection of articles that highlight empirical and theoretical intersections in the communication discipline.

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Document Type: Book
All Authors / Contributors: Christina S Beck; International Communication Association.
ISBN: 9780415999618 0415999618
OCLC Number: 312626156
Notes: "Published annually for the International Communication Association."
Description: xix, 516 pages ; 24 cm
Contents: The boomerang effect: a synthesis of findings and a preliminary theoretical framework / Sahara Byrne and Philip Solomon Hart --
Adapting consumer advertising appeals to cultural values: a meta-analytic review of effects on persuasiveness and ad liking / Jos Hornikx and Daniel J. O'Keefe --
The role of message tailoring in the development of persuasive health communication messages / Seth M. Noar, Nancy Grant Harrington, and Rosalie Shemanski Aldrich --
An integrated model of knowledge sharing in contemporary communication environments / Marni Heinz and Ronald E. Rice --
Communicating quantitative risk information / Christine Skubisz, Torsten Reimer, and Ulrich Hoffrage --
Opening up the conversation on genetics and genomics in family: the space for communication scholars / Kathleen M. Galvin and Lauren H. Grill --
Discourse, gender, and the meaning of work: rearticulating science, technology, and engineering careers through communicative lenses / Lorraine G. Kisselburgh, Brenda L. Berkelaar, and Patrice M. Buzzanell --
Crossing and transforming occupational and household gendered divisions of labor: reviewing literatures and deconstructing differences / Caryn E. Medved --
Discourse of volunteerism / Shiv Ganesh and Kirstie McAllum --
Public interest media advocacy and activism as a social movement / Philip M. Napoli --
Apologia, image repair, and reconciliation: the application, limitations, and future directions of apologetic rhetoric / Emil B. Towner.
Responsibility: edited by Christina S. Beck.

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