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Communicator-in-chief : how Barack Obama used new media technology to win the White House

Author: John Allen Hendricks; Robert E Denton, Jr.
Publisher: Lanham : Lexington Books, ©2010.
Series: Lexington studies in political communication.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
"Communicator-in-Chief: How Barack Obama Used New Media Technology to Win the White House examines the precedent-setting role new media technologies and the Internet played in the 2008 presidential campaign that allowed for the historic election of the nation's first African American president. It was the first presidential campaign in which the Internet, the electorate, and political campaign strategies for the  Read more...
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Genre/Form: Aufsatzsammlung
Named Person: Barack Obama; Barack Obama; Barack Obama; Barack Obama; Barack Obama
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: John Allen Hendricks; Robert E Denton, Jr.
ISBN: 9780739141052 0739141058 9780739141069 0739141066 9780739141076 0739141074
OCLC Number: 437186748
Awards: Winner of 2011 Distinguished Award for an Edited Scholarly Book 2011
Description: xvi, 171 pages ; 23 cm.
Contents: Political campaigns and communicating with the electorate in the twenty-first century / John Allen Hendricks, Robert E. Denton, Jr. --
Gadgets, gismos, and the Web 2.0 election / Jenn Burleson Mackay --
"RT @BarackObama We just made history": Twitter and the 2008 presidential election / Frederic I. Solop --
Who wants to be my friend? Obama, youth. and social networks in the 2008 campaign / Jody C. Baumgartner, Jonathan S. Morris --
My fellow blogging Americans: Weblogs and the race for the White House / Nancy Snow --
Obama and Obama Girl: YouTube, viral videos, and the 2008 presidential campaign / Larry Powell --
E-mail and electoral fortunes: Obama's campaign Internet insurgency / Brandon C. Waite --
Game ON: video games and Obama's race to the White House / Eric E. Otenyo --
Political campaigns in the twenty-first century: implications of new media technology / Melissa M. Smith.
Series Title: Lexington studies in political communication.
Responsibility: edited by John Allen Hendricks and Robert E. Denton, Jr.

Abstract:

"Communicator-in-Chief: How Barack Obama Used New Media Technology to Win the White House examines the precedent-setting role new media technologies and the Internet played in the 2008 presidential campaign that allowed for the historic election of the nation's first African American president. It was the first presidential campaign in which the Internet, the electorate, and political campaign strategies for the White House successfully converged to propel a candidate to the highest elected office in the nation."--Jacket.

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Communicator-in-Chief is the first comprehensive treatment of the evolution and current status of new media in American election campaigns. Focusing on the game-changing election of 2008, the Read more...

 
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