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A companion to survey research

Author: Michael D Ornstein
Publisher: Los Angeles : SAGE, 2013.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Database:WorldCat
Summary:
This go-to guide covers both the historical background to the emergence of survey research and the practical tools necessary to write survey questions, design a questionnaire, use probability sampling and to understand both pretesting and data collection.
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Genre/Form: Electronic books
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Michael D Ornstein
ISBN: 9781473913943 1473913942 9781446209097 1446209091
OCLC Number: 907030300
Description: 1 online resource (viii, 179 pages)
Contents: Introduction --
The Invention of Survey Research --
Writing Survey Questions --
Designing a Questionnaire --
Fundamentals of Probability Sampling for Surveys --
Applied Sample Design --
Survey Pretesting --
Survey Data Collection --
The Future of Survey Research.
Responsibility: Michael Ornstein.

Abstract:

This go-to guide covers both the historical background to the emergence of survey research and the practical tools necessary to write survey questions, design a questionnaire, use probability sampling and to understand both pretesting and data collection.

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