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Comparison advertising : issues and prospects

Author: William L Wilkie; Paul W Farris
Publisher: [Cambridge, Mass.] : Marketing Science Institute, 1974.
Series: Report (Marketing Science Institute), P-43-A.
Edition/Format:   Print book : EnglishView all editions and formats
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Document Type: Book
All Authors / Contributors: William L Wilkie; Paul W Farris
OCLC Number: 1734304
Notes: "Preliminary research report."
Description: iii, 44 pages, [3] leaves of plates : illustrations ; 28 cm.
Series Title: Report (Marketing Science Institute), P-43-A.
Responsibility: by William L. Wilkie and Paul Farris.

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