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A Comparison of three research methodologies for pilot testing new television programs.

Author: Corporation for Public Broadcasting. Office of Communication Research.
Publisher: Washington, D.C. : Office of Communication Research, Corp. for Public Broadcasting, 1981.
Edition/Format:   Print book : EnglishView all editions and formats
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Additional Physical Format: Online version:
Comparison of three research methodologies for pilot testing new television programs.
Washington, D.C. : Office of Communication Research, Corp. for Public Broadcasting, 1981
(OCoLC)654288516
Document Type: Book
All Authors / Contributors: Corporation for Public Broadcasting. Office of Communication Research.
ISBN: 0897760697 9780897760690
OCLC Number: 9083197
Notes: Spine title: Comparison, pilot research methodologies.
Description: vii, 132 pages : illustrations ; 26 cm
Other Titles: Comparison, pilot research methodologies

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