skip to content
Compassion, Inc. : how corporate America blurs the line between what we buy, who we are, and those we help Preview this item
ClosePreview this item
Checking...

Compassion, Inc. : how corporate America blurs the line between what we buy, who we are, and those we help

Author: Mara Einstein
Publisher: Berkeley : University of California Press, 2012.
Edition/Format:   eBook : State or province government publication : EnglishView all editions and formats
Database:WorldCat
Summary:
Pink ribbons, red dresses, and greenwashing - American corporations are scrambling to tug at consumer heartstrings through cause-related marketing, corporate social responsibility, and ethical branding, tactics that can increase sales by as much as 74 per cent. Harmless? Marketing insider Mara Einstein demonstrates in this penetrating analysis why the answer is a resounding "No"! In "Compassion, Inc", she outlines  Read more...
Rating:

(not yet rated) 0 with reviews - Be the first.

Subjects
More like this

 

Find a copy in the library

&AllPage.SpinnerRetrieving; Finding libraries that hold this item...

Details

Genre/Form: Electronic books
Additional Physical Format: Print version:
Einstein, Mara.
Compassion, Inc.
Berkeley : University of California Press, 2012
(DLC) 2011030385
Material Type: Government publication, State or province government publication, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Mara Einstein
ISBN: 9780520951631 0520951638
OCLC Number: 785782250
Description: 1 online resource (xvii, 222 pages)
Contents: Value brands --
they ain't what they used to be --
Strategic philanthropy, cause marketing, and CSR : how corporations co-opt caring --
The birth of the uber charity and the rise of charitainment --
The consequences of co-opting compassion --
Shopping is not philanthropy. Period --
Can companies make a difference? --
We are not consumers.
Responsibility: Mara Einstein.

Abstract:

Outlines how cause-related marketing desensitizes the public by putting a pleasant face on complex problems. This title takes us through the ways in which large sums of consumer dollars go into  Read more...

Reviews

Editorial reviews

Publisher Synopsis

"Einstein has the unenviable task of reminding us that shopping is not philanthropy. The consumer marketplace is increasingly becoming the mechanism for funding organizations that do charitable work, Read more...

 
User-contributed reviews
Retrieving GoodReads reviews...
Retrieving DOGObooks reviews...

Tags

Be the first.
Confirm this request

You may have already requested this item. Please select Ok if you would like to proceed with this request anyway.

Linked Data


<http://www.worldcat.org/oclc/785782250>
library:oclcnum"785782250"
library:placeOfPublication
library:placeOfPublication
owl:sameAs<info:oclcnum/785782250>
rdf:typeschema:Book
schema:about
schema:about
schema:about
<http://id.worldcat.org/fast/876246>
rdf:typeschema:Intangible
schema:name"Consumer behavior--Moral and ethical aspects"@en
schema:name"Consumer behavior--Moral and ethical aspects."@en
schema:about
schema:about
schema:about
<http://id.worldcat.org/fast/1122851>
rdf:typeschema:Intangible
schema:name"Social responsibility of business"@en
schema:name"Social responsibility of business."@en
schema:about
schema:about
schema:about
schema:bookFormatschema:EBook
schema:creator
schema:datePublished"2012"
schema:description"Value brands -- they ain't what they used to be -- Strategic philanthropy, cause marketing, and CSR : how corporations co-opt caring -- The birth of the uber charity and the rise of charitainment -- The consequences of co-opting compassion -- Shopping is not philanthropy. Period -- Can companies make a difference? -- We are not consumers."@en
schema:description"Pink ribbons, red dresses, and greenwashing - American corporations are scrambling to tug at consumer heartstrings through cause-related marketing, corporate social responsibility, and ethical branding, tactics that can increase sales by as much as 74 per cent. Harmless? Marketing insider Mara Einstein demonstrates in this penetrating analysis why the answer is a resounding "No"! In "Compassion, Inc", she outlines how cause-related marketing desensitizes the public by putting a pleasant face on complex problems. She takes us through the unseen ways in which large sums of consumer dollars go into corporate coffers rather than helping the less fortunate. She also discusses companies that truly do make the world a better place, and those that just pretend to."@en
schema:exampleOfWork<http://worldcat.org/entity/work/id/970411353>
schema:genre"Electronic books."@en
schema:inLanguage"en"
schema:name"Compassion, Inc. how corporate America blurs the line between what we buy, who we are, and those we help"@en
schema:publisher
schema:url<http://public.eblib.com/choice/publicfullrecord.aspx?p=860148>
schema:url<http://site.ebrary.com/id/10533540>
schema:url<http://www.jstor.org/stable/10.1525/j.ctt1pp2k7>
schema:url<http://www.contentreserve.com/TitleInfo.asp?ID={0C7F1E98-B21B-4E1D-A69E-0A6B7CC4BC76}&Format=410>
schema:url<http://www.contentreserve.com/TitleInfo.asp?ID={0C7F1E98-B21B-4E1D-A69E-0A6B7CC4BC76}&Format=610>
schema:url<http://www.myilibrary.com?id=352070>
schema:url<http://www.contentreserve.com/TitleInfo.asp?ID={0C7F1E98-B21B-4E1D-A69E-0A6B7CC4BC76}&Format=420>
schema:url<http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=436608>
schema:url<http://www.contentreserve.com/TitleInfo.asp?ID={0C7F1E98-B21B-4E1D-A69E-0A6B7CC4BC76}&Format=50>
schema:url
schema:workExample

Content-negotiable representations

Close Window

Please sign in to WorldCat 

Don't have an account? You can easily create a free account.