omitir hasta el contenido
Compassion, Inc. : how corporate America blurs the line between what we buy, who we are, and those we help Ver este material de antemano
CerrarVer este material de antemano
Chequeando…

Compassion, Inc. : how corporate America blurs the line between what we buy, who we are, and those we help

Autor: Mara Einstein
Editorial: Berkeley : University of California Press, 2012.
Edición/Formato:   Libro-e : Publicación gubernamental estatal o provincial : Inglés (eng)Ver todas las ediciones y todos los formatos
Base de datos:WorldCat
Resumen:
Pink ribbons, red dresses, and greenwashing - American corporations are scrambling to tug at consumer heartstrings through cause-related marketing, corporate social responsibility, and ethical branding, tactics that can increase sales by as much as 74 per cent. Harmless? Marketing insider Mara Einstein demonstrates in this penetrating analysis why the answer is a resounding "No"! In "Compassion, Inc", she outlines  Leer más
Calificación:

(todavía no calificado) 0 con reseñas - Ser el primero.

Temas
Más materiales como éste

 

Encontrar un ejemplar en línea

Encontrar un ejemplar en la biblioteca

&AllPage.SpinnerRetrieving; Encontrando bibliotecas que tienen este material…

Detalles

Género/Forma: Electronic books
Formato físico adicional: Print version:
Einstein, Mara.
Compassion, Inc.
Berkeley : University of California Press, 2012
(DLC) 2011030385
Tipo de material: Publicación gubernamental, Publicación gubernamental estatal o provincial, Recurso en Internet
Tipo de documento: Recurso en Internet, Archivo de computadora
Todos autores / colaboradores: Mara Einstein
ISBN: 9780520951631 0520951638
Número OCLC: 785782250
Descripción: 1 online resource (xvii, 222 pages)
Contenido: Value brands --
they ain't what they used to be --
Strategic philanthropy, cause marketing, and CSR : how corporations co-opt caring --
The birth of the uber charity and the rise of charitainment --
The consequences of co-opting compassion --
Shopping is not philanthropy. Period --
Can companies make a difference? --
We are not consumers.
Responsabilidad: Mara Einstein.

Resumen:

Outlines how cause-related marketing desensitizes the public by putting a pleasant face on complex problems. This title takes us through the ways in which large sums of consumer dollars go into  Leer más

Reseñas

Reseñas editoriales

Resumen de la editorial

"Einstein has the unenviable task of reminding us that shopping is not philanthropy. The consumer marketplace is increasingly becoming the mechanism for funding organizations that do charitable work, Leer más

 
Reseñas contribuidas por usuarios
Recuperando reseñas de GoodReads…
Recuperando reseñas de DOGObooks…

Etiquetas

Ser el primero.
Confirmar este pedido

Ya ha pedido este material. Escoja OK si desea procesar el pedido de todos modos.

Datos enlazados


<http://www.worldcat.org/oclc/785782250>
library:oclcnum"785782250"
library:placeOfPublication
library:placeOfPublication
rdf:typeschema:MediaObject
rdf:typeschema:Book
rdf:valueUnknown value: gpb
rdf:valueUnknown value: sgp
schema:about
schema:about
schema:about
<http://id.worldcat.org/fast/876246>
rdf:typeschema:Intangible
schema:name"Consumer behavior--Moral and ethical aspects."@en
schema:about
schema:about
schema:about
schema:about
schema:about
schema:about
schema:bookFormatschema:EBook
schema:creator
schema:datePublished"2012"
schema:description"Value brands -- they ain't what they used to be -- Strategic philanthropy, cause marketing, and CSR : how corporations co-opt caring -- The birth of the uber charity and the rise of charitainment -- The consequences of co-opting compassion -- Shopping is not philanthropy. Period -- Can companies make a difference? -- We are not consumers."@en
schema:description"Pink ribbons, red dresses, and greenwashing - American corporations are scrambling to tug at consumer heartstrings through cause-related marketing, corporate social responsibility, and ethical branding, tactics that can increase sales by as much as 74 per cent. Harmless? Marketing insider Mara Einstein demonstrates in this penetrating analysis why the answer is a resounding "No"! In "Compassion, Inc", she outlines how cause-related marketing desensitizes the public by putting a pleasant face on complex problems. She takes us through the unseen ways in which large sums of consumer dollars go into corporate coffers rather than helping the less fortunate. She also discusses companies that truly do make the world a better place, and those that just pretend to."@en
schema:exampleOfWork<http://worldcat.org/entity/work/id/970411353>
schema:genre"Electronic books"@en
schema:inLanguage"en"
schema:name"Compassion, Inc. how corporate America blurs the line between what we buy, who we are, and those we help"@en
schema:publication
schema:publisher
schema:url<http://public.eblib.com/choice/publicfullrecord.aspx?p=860148>
schema:url<http://site.ebrary.com/id/10533540>
schema:url<http://www.jstor.org/stable/10.1525/j.ctt1pp2k7>
schema:url<http://www.contentreserve.com/TitleInfo.asp?ID={0C7F1E98-B21B-4E1D-A69E-0A6B7CC4BC76}&Format=410>
schema:url<http://www.contentreserve.com/TitleInfo.asp?ID={0C7F1E98-B21B-4E1D-A69E-0A6B7CC4BC76}&Format=610>
schema:url<http://www.myilibrary.com?id=352070>
schema:url<http://www.contentreserve.com/TitleInfo.asp?ID={0C7F1E98-B21B-4E1D-A69E-0A6B7CC4BC76}&Format=420>
schema:url<http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=436608>
schema:url<http://www.contentreserve.com/TitleInfo.asp?ID={0C7F1E98-B21B-4E1D-A69E-0A6B7CC4BC76}&Format=50>
schema:workExample
wdrs:describedby

Content-negotiable representations

Cerrar ventana

Inicie una sesión con WorldCat 

¿No tienes una cuenta? Puede fácilmente crear una cuenta gratuita.