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Compassion, Inc. : how corporate America blurs the line between what we buy, who we are, and those we help 資料のプレビュー
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Compassion, Inc. : how corporate America blurs the line between what we buy, who we are, and those we help

著者: Mara Einstein
出版: Berkeley : University of California Press, 2012.
エディション/フォーマット:   電子書籍 : State or province government publication : Englishすべてのエディションとフォーマットを見る
データベース:WorldCat
概要:
Pink ribbons, red dresses, and greenwashing - American corporations are scrambling to tug at consumer heartstrings through cause-related marketing, corporate social responsibility, and ethical branding, tactics that can increase sales by as much as 74 per cent. Harmless? Marketing insider Mara Einstein demonstrates in this penetrating analysis why the answer is a resounding "No"! In "Compassion, Inc", she outlines  続きを読む
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ジャンル/形式: Electronic books
その他のフォーマット: Print version:
Einstein, Mara.
Compassion, Inc.
Berkeley : University of California Press, 2012
(DLC) 2011030385
資料の種類: Government publication, State or province government publication, インターネット資料
ドキュメントの種類: インターネットリソース, コンピューターファイル
すべての著者/寄与者: Mara Einstein
ISBN: 9780520951631 0520951638
OCLC No.: 785782250
物理形態: 1 online resource (xvii, 222 pages)
コンテンツ: Value brands --
they ain't what they used to be --
Strategic philanthropy, cause marketing, and CSR : how corporations co-opt caring --
The birth of the uber charity and the rise of charitainment --
The consequences of co-opting compassion --
Shopping is not philanthropy. Period --
Can companies make a difference? --
We are not consumers.
責任者: Mara Einstein.

概要:

Outlines how cause-related marketing desensitizes the public by putting a pleasant face on complex problems. This title takes us through the ways in which large sums of consumer dollars go into  続きを読む

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"Einstein has the unenviable task of reminding us that shopping is not philanthropy. The consumer marketplace is increasingly becoming the mechanism for funding organizations that do charitable work, 続きを読む

 
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