doorgaan naar inhoud
Compassion, Inc. : how corporate America blurs the line between what we buy, who we are, and those we help Voorbeeldweergave van dit item
SluitenVoorbeeldweergave van dit item
Bezig met controle...

Compassion, Inc. : how corporate America blurs the line between what we buy, who we are, and those we help

Auteur: Mara Einstein
Uitgever: Berkeley : University of California Press, 2012.
Editie/Formaat:   eBoek : Deelstaats- of provinciale overheidsuitgave : EngelsAlle edities en materiaalsoorten bekijken.
Database:WorldCat
Samenvatting:
Pink ribbons, red dresses, and greenwashing - American corporations are scrambling to tug at consumer heartstrings through cause-related marketing, corporate social responsibility, and ethical branding, tactics that can increase sales by as much as 74 per cent. Harmless? Marketing insider Mara Einstein demonstrates in this penetrating analysis why the answer is a resounding "No"! In "Compassion, Inc", she outlines  Meer lezen...
Beoordeling:

(nog niet beoordeeld) 0 met beoordelingen - U bent de eerste

Onderwerpen
Meer in deze trant

 

Zoeken naar een in de bibliotheek beschikbaar exemplaar

&AllPage.SpinnerRetrieving; Bibliotheken met dit item worden gezocht…

Details

Genre/Vorm: Electronic books
Aanvullende fysieke materiaalsoort: Print version:
Einstein, Mara.
Compassion, Inc.
Berkeley : University of California Press, 2012
(DLC) 2011030385
Genre: Overheidsuitgave, Deelstaats- of provinciale overheidsuitgave, Internetbron
Soort document: Internetbron, Computerbestand
Alle auteurs / medewerkers: Mara Einstein
ISBN: 9780520951631 0520951638
OCLC-nummer: 785782250
Beschrijving: 1 online resource (xvii, 222 pages)
Inhoud: Value brands --
they ain't what they used to be --
Strategic philanthropy, cause marketing, and CSR : how corporations co-opt caring --
The birth of the uber charity and the rise of charitainment --
The consequences of co-opting compassion --
Shopping is not philanthropy. Period --
Can companies make a difference? --
We are not consumers.
Verantwoordelijkheid: Mara Einstein.

Fragment:

Outlines how cause-related marketing desensitizes the public by putting a pleasant face on complex problems. This title takes us through the ways in which large sums of consumer dollars go into  Meer lezen...

Beoordelingen

Professionele beoordelingen

Synopsis uitgever

"Einstein has the unenviable task of reminding us that shopping is not philanthropy. The consumer marketplace is increasingly becoming the mechanism for funding organizations that do charitable work, Meer lezen...

 
Beoordelingen door gebruikers
Beoordelingen van GoodReads worden opgehaald...
Bezig met opvragen DOGObooks-reviews...

Tags

U bent de eerste.
Bevestig deze aanvraag

Misschien heeft u dit item reeds aangevraagd. Selecteer a.u.b. Ok als u toch wilt doorgaan met deze aanvraag.

Gekoppelde data


<http://www.worldcat.org/oclc/785782250>
library:oclcnum"785782250"
library:placeOfPublication
library:placeOfPublication
owl:sameAs<info:oclcnum/785782250>
rdf:typeschema:Book
schema:about
schema:about
schema:about
<http://id.worldcat.org/fast/876246>
rdf:typeschema:Intangible
schema:name"Consumer behavior--Moral and ethical aspects"@en
schema:name"Consumer behavior--Moral and ethical aspects."@en
schema:about
schema:about
schema:about
<http://id.worldcat.org/fast/1122851>
rdf:typeschema:Intangible
schema:name"Social responsibility of business"@en
schema:name"Social responsibility of business."@en
schema:about
schema:about
schema:about
schema:bookFormatschema:EBook
schema:creator
schema:datePublished"2012"
schema:description"Value brands -- they ain't what they used to be -- Strategic philanthropy, cause marketing, and CSR : how corporations co-opt caring -- The birth of the uber charity and the rise of charitainment -- The consequences of co-opting compassion -- Shopping is not philanthropy. Period -- Can companies make a difference? -- We are not consumers."@en
schema:description"Pink ribbons, red dresses, and greenwashing - American corporations are scrambling to tug at consumer heartstrings through cause-related marketing, corporate social responsibility, and ethical branding, tactics that can increase sales by as much as 74 per cent. Harmless? Marketing insider Mara Einstein demonstrates in this penetrating analysis why the answer is a resounding "No"! In "Compassion, Inc", she outlines how cause-related marketing desensitizes the public by putting a pleasant face on complex problems. She takes us through the unseen ways in which large sums of consumer dollars go into corporate coffers rather than helping the less fortunate. She also discusses companies that truly do make the world a better place, and those that just pretend to."@en
schema:exampleOfWork<http://worldcat.org/entity/work/id/970411353>
schema:genre"Electronic books."@en
schema:inLanguage"en"
schema:name"Compassion, Inc. how corporate America blurs the line between what we buy, who we are, and those we help"@en
schema:publisher
schema:url<http://swb.eblib.com/patron/FullRecord.aspx?p=860148>
schema:url<http://site.ebrary.com/id/10533540>
schema:url<http://www.jstor.org/stable/10.1525/j.ctt1pp2k7>
schema:url<http://www.contentreserve.com/TitleInfo.asp?ID={0C7F1E98-B21B-4E1D-A69E-0A6B7CC4BC76}&Format=410>
schema:url<http://public.eblib.com/EBLPublic/PublicView.do?ptiID=860148>
schema:url<http://www.contentreserve.com/TitleInfo.asp?ID={0C7F1E98-B21B-4E1D-A69E-0A6B7CC4BC76}&Format=610>
schema:url<http://www.myilibrary.com?id=352070>
schema:url<http://www.contentreserve.com/TitleInfo.asp?ID={0C7F1E98-B21B-4E1D-A69E-0A6B7CC4BC76}&Format=420>
schema:url<http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=436608>
schema:url<http://www.contentreserve.com/TitleInfo.asp?ID={0C7F1E98-B21B-4E1D-A69E-0A6B7CC4BC76}&Format=50>
schema:url
schema:url<http://www.msvu.ca:2048/login?url=http://www.msvu.eblib.com/patron/FullRecord.aspx?p=860148>
schema:workExample

Content-negotiable representations

Venster sluiten

Meld u aan bij WorldCat 

Heeft u geen account? U kunt eenvoudig een nieuwe gratis account aanmaken.