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Compassion, Inc. : how corporate America blurs the line between what we buy, who we are, and those we help

ผู้แต่ง: Mara Einstein
สำนักพิมพ์: Berkeley : University of California Press, 2012.
ครั้งที่พิมพ์/รูปแบบ:   หนังสืออีเล็กทรอนิกส์ : เอกสาร : สิ่งพิมพ์ของรัฐหรือจังหวัด : ภาษาอังกฤษดูครั้งที่พิมพ์และรูปแบบ
ฐานข้อมูล:WorldCat
สรุป:
Pink ribbons, red dresses, and greenwashing - American corporations are scrambling to tug at consumer heartstrings through cause-related marketing, corporate social responsibility, and ethical branding, tactics that can increase sales by as much as 74 per cent. Harmless? Marketing insider Mara Einstein demonstrates in this penetrating analysis why the answer is a resounding "No"! In "Compassion, Inc", she outlines  อ่านมากขึ้น…
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ประเภท/แบบฟอร์ม Electronic books
Verenigde Staten
รูปแบบทางกายภาพเพิ่มเติม Print version:
Einstein, Mara.
Compassion, Inc.
Berkeley : University of California Press, 2012
(DLC) 2011030385
ขนิดวัสดุ: เอกสาร, สิ่งพิมพ์รัฐบาล, สิ่งพิมพ์ของรัฐหรือจังหวัด, ทรัพยากรอินแทอร์เน็ต
ประเภทของเอกสาร: แหล่งข้อมูลอินเทอร์เน็ต, ไฟล์คอมพิวเตอร์
ผู้แต่งทั้งหมด : ผู้แต่งร่วม Mara Einstein
ISBN: 9780520951631 0520951638
OCLC Number: 785782250
คำอธิบาย: 1 online resource (xvii, 222 pages)
สารบัญ: Value brands --
they ain't what they used to be --
Strategic philanthropy, cause marketing, and CSR : how corporations co-opt caring --
The birth of the uber charity and the rise of charitainment --
The consequences of co-opting compassion --
Shopping is not philanthropy. Period --
Can companies make a difference? --
We are not consumers.
ความรับผิดชอบ: Mara Einstein.

บทคัดย่อ:

Outlines how cause-related marketing desensitizes the public by putting a pleasant face on complex problems. This title takes us through the ways in which large sums of consumer dollars go into  อ่านมากขึ้น…

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"Einstein has the unenviable task of reminding us that shopping is not philanthropy. The consumer marketplace is increasingly becoming the mechanism for funding organizations that do charitable work, อ่านมากขึ้น…

 
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