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Compassion, Inc. : how corporate America blurs the line between what we buy, who we are, and those we help

著者: Mara Einstein
出版商: Berkeley : University of California Press, 2012.
版本/格式:   电子图书 : 州政府或者省政府刊物 : 英语查看所有的版本和格式
数据库:WorldCat
提要:
Pink ribbons, red dresses, and greenwashing - American corporations are scrambling to tug at consumer heartstrings through cause-related marketing, corporate social responsibility, and ethical branding, tactics that can increase sales by as much as 74 per cent. Harmless? Marketing insider Mara Einstein demonstrates in this penetrating analysis why the answer is a resounding "No"! In "Compassion, Inc", she outlines  再读一些...
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类型/形式: Electronic books
附加的形体格式: Print version:
Einstein, Mara.
Compassion, Inc.
Berkeley : University of California Press, 2012
(DLC) 2011030385
材料类型: 政府刊物, 州政府或者省政府刊物, 互联网资源
文件类型: 互联网资源, 计算机文档
所有的著者/提供者: Mara Einstein
ISBN: 9780520951631 0520951638
OCLC号码: 785782250
描述: 1 online resource (xvii, 222 pages)
内容: Value brands --
they ain't what they used to be --
Strategic philanthropy, cause marketing, and CSR : how corporations co-opt caring --
The birth of the uber charity and the rise of charitainment --
The consequences of co-opting compassion --
Shopping is not philanthropy. Period --
Can companies make a difference? --
We are not consumers.
责任: Mara Einstein.

摘要:

Outlines how cause-related marketing desensitizes the public by putting a pleasant face on complex problems. This title takes us through the ways in which large sums of consumer dollars go into  再读一些...

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"Einstein has the unenviable task of reminding us that shopping is not philanthropy. The consumer marketplace is increasingly becoming the mechanism for funding organizations that do charitable work, 再读一些...

 
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