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Compassion, Inc. : how corporate America blurs the line between what we buy, who we are, and those we help

作者: Mara Einstein
出版商: Berkeley : University of California Press, 2012.
版本/格式:   電子書 : 州政府或者省政府刊物 : 英語所有版本和格式的總覽
資料庫:WorldCat
提要:
Pink ribbons, red dresses, and greenwashing - American corporations are scrambling to tug at consumer heartstrings through cause-related marketing, corporate social responsibility, and ethical branding, tactics that can increase sales by as much as 74 per cent. Harmless? Marketing insider Mara Einstein demonstrates in this penetrating analysis why the answer is a resounding "No"! In "Compassion, Inc", she outlines  再讀一些...
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類型/形式: Electronic books
其他的實體格式: Print version:
Einstein, Mara.
Compassion, Inc.
Berkeley : University of California Press, 2012
(DLC) 2011030385
資料類型: 政府刊物, 州政府或者省政府刊物, 網際網路資源
文件類型: 網路資源, 電腦資料
所有的作者/貢獻者: Mara Einstein
ISBN: 9780520951631 0520951638
OCLC系統控制編碼: 785782250
描述: 1 online resource (xvii, 222 pages)
内容: Value brands --
they ain't what they used to be --
Strategic philanthropy, cause marketing, and CSR : how corporations co-opt caring --
The birth of the uber charity and the rise of charitainment --
The consequences of co-opting compassion --
Shopping is not philanthropy. Period --
Can companies make a difference? --
We are not consumers.
責任: Mara Einstein.

摘要:

Outlines how cause-related marketing desensitizes the public by putting a pleasant face on complex problems. This title takes us through the ways in which large sums of consumer dollars go into  再讀一些...

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"Einstein has the unenviable task of reminding us that shopping is not philanthropy. The consumer marketplace is increasingly becoming the mechanism for funding organizations that do charitable work, 再讀一些...

 
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