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Competing Against Luck : the Story of Innovation and Customer Choice

Author: Clayton M Christensen; Taddy Hall; Karen Dillon, (Editor); David S Duncan
Publisher: New York, NY : HarperBusiness, an imprint of HarperCollins Publishers, [2016] ©2016
Edition/Format:   Print book : English : First editionView all editions and formats
Summary:
Presents guidelines to help companies develop products and services customers will buy for premium prices, outlining a revolutionary approach based on a theory that companies are actually "hired" by their customers to perform specific jobs.
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Genre/Form: Nonfiction
Document Type: Book
All Authors / Contributors: Clayton M Christensen; Taddy Hall; Karen Dillon, (Editor); David S Duncan
ISBN: 9780062435613 0062435612
OCLC Number: 959710764
Description: xix, 262 pages ; 24 cm
Contents: Introduction: Why You Should Hire this Book --
Section I: An Introduction to Jobs Theory --
Chapter 1: The Milk Shake Dilemma --
Chapter 2: Progress, not Products --
Chapter 3: Jobs in the Wild --
Section 2: The Hard Work --
and Payoff --
of Applying Jobs Theory --
Chapter 4: Job Hunting --
Chapter 5: How to Hear What Your Customers Don't Say --
Chapter 6: Building your Résumé --
Section 3: The Jobs to Be Done Organization --
Chapter 7: Integrating Around a Job --
Chapter 8: Keeping Your Eye on the Job --
Chapter 9: The Jobs-focused Organization --
Chapter 10: Final Observations About the Theory of Jobs.
Responsibility: Clayton M. Christensen, Taddy Hall, Karen Dillon, and David S. Duncan.
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Abstract:

The foremost authority on innovation and growth presents a path-breaking book every company needs to transform innovation from a game of chance to one in which they develop products and services  Read more...

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This game-changing book is filled with compelling real world examples, including from inside Intuit. Jobs Theory has had --and will continue to have ---a profound influence on Intuit's approach to Read more...

 
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