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Competing on Internet time : lessons from Netscape and its battle with Microsoft

Author: Michael A Cusumano; David B Yoffie
Publisher: New York, NY : Free Press, ©1998.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
Summary:
In this analysis of strategy-making and product innovation in the dynamic markets of commercial cyberspace, Michael Cusumano and David Yoffie draw vital lessons from Netscape, the first pure Internet company, and show how it employs the techniques of "judo strategy" in its pitched battle with Microsoft, the world's largest software producer. With a new afterword updating the events of the year following publication  Read more...
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Details

Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Michael A Cusumano; David B Yoffie
ISBN: 0684853191 9780684853192
OCLC Number: 39890354
Description: xvi, 361 pages : illustrations ; 24 cm
Contents: Competing in the age of the Internet --
Creating the company: the vision, the people, and the organization --
Competitive strategy: using judo to turn on opponent's strength into weakness --
Design strategy: leverage through cross-platform techniques --
Development strategy: flexible, fast, and "slightly out of control" --
Competing on Internet time: lessons from Netscape and Microsoft --
Appendixes : 1. Netscape's chronology ; 2. Netscape's products.
Other Titles: Internet time
Responsibility: Michael A. Cusumano, David B. Yoffie.
More information:

Abstract:

In this analysis of strategy-making and product innovation in the dynamic markets of commercial cyberspace, Michael Cusumano and David Yoffie draw vital lessons from Netscape, the first pure Internet company, and show how it employs the techniques of "judo strategy" in its pitched battle with Microsoft, the world's largest software producer. With a new afterword updating the events of the year following publication of the hardcover edition, Competing on Internet time is instructive reading for all managers, engineers, and entrepreneurs who want to succeed in ultra-fast-paced markets.

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