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Competition demystified : a radically simplified approach to business strategy

Author: Bruce C N Greenwald; Judd Kahn
Publisher: New York : Portfolio, 2005.
Edition/Format:   Book : EnglishView all editions and formats
Database:WorldCat
Summary:
Columbia Business School professor Greenwald offers a new theory of competition for strategic planners to apply in the real world. He argues that there is only one essential factor in determining competitive advantages: how easy it is for competitors to enter or expand in a given market. If a company can erect strong barriers to entry--through customer captivity, lower production costs, or economies of scale--it can  Read more...
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Details

Document Type: Book
All Authors / Contributors: Bruce C N Greenwald; Judd Kahn
ISBN: 1591840570 9781591840572
OCLC Number: 57751727
Description: xii, 399 p. : ill. ; 23 cm.
Contents: Preface --
1. Strategy, markets, and competition --
2. Competitive advantages 1 : supply and demand --
3. Competitive advantages 2 : economies of scale and strategy --
4. Assessing competitive advantages --
5. Big where it counts : Wal-Mart, Coors, and local economies of scale --
6. Niche advantages and the dilemma of growth : Compaq and Apple in the personal computer industry --
7. Production advantages lost : Compact discs, data switches, and toasters --
8. Games companies play : a structured approach to competitive strategy : part 1 : The prisoner's dilemma game --
9. Uncivil cola wars : Coke and Pepsi confront the prisoner's dilemma --
10. Into the henhouse : Fox becomes a network --
11. Games companies play : a structured approach to competitive strategy : part 2 : Entry/preemption games --
12. Fear of not flying : Kiwi enters the airline industry --
13. No instant gratification : Kodak takes on Polaroid --
14. Cooperation without incarceration : bigger pies, fairly divided --
15. Cooperation : the dos and don'ts --
16. Valuation from a strategic perspective : improving investment decisions --
17. Corporate development and strategy : mergers and acquisitions, new ventures, and brand extensions --
17. The level playing field : flourishing in a competitive environment --
Appendix : Methods for measuring return on resources or investments --
Notes --
Index.
Responsibility: Bruce Greenwald and Judd Kahn.
More information:

Abstract:

Columbia Business School professor Greenwald offers a new theory of competition for strategic planners to apply in the real world. He argues that there is only one essential factor in determining competitive advantages: how easy it is for competitors to enter or expand in a given market. If a company can erect strong barriers to entry--through customer captivity, lower production costs, or economies of scale--it can manage these advantages, anticipate competitors' moves, or achieve stability through bargaining and cooperation. Greenwald draws on game theory to explain what you should do if barriers to entry are strong, weak, or nonexistent. He covers a wide range of examples, from retail to telecommunications to auction houses, and his lessons can be applied whether your business is dominated by a single huge player, a handful of roughly equal players, or no one at all.--From publisher description.

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