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Competitive advantage : creating and sustaining superior performance
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Competitive advantage : creating and sustaining superior performance

Author: Michael E Porter
Publisher: New York : Free Press ; London : Collier Macmillan, ©1985.
Edition/Format:   Book : EnglishView all editions and formats
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Additional Physical Format: Online version:
Porter, Michael E., 1947-
Competitive advantage.
New York : Free Press ; London : Collier Macmillan, c1985
(OCoLC)646819018
Document Type: Book
All Authors / Contributors: Michael E Porter
ISBN: 0029250900 9780029250907 0684841460 9780684841465
OCLC Number: 11210989
Description: xviii, 557 p. : ill. ; 25 cm.
Contents: Competitive strategy : the core concepts --
Value chain and competitive advantage --
Cost advantage --
Differentiation --
Technology and competitive advantage --
Competitor selection --
Industry segmentation and competitive advantage --
Interrelationships among business units --
Horizontal strategy --
Achieving interrelationships --
COmplementary products and competitive advantage --
Industry scenarios and competitive strategy under uncertainty --
Defensive strategy --
Attacking the industry leader.
Responsibility: Michael E. Porter.

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