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| Additional Physical Format: | Online version: Porter, Michael E., 1947- Competitive advantage. New York : Free Press ; London : Collier Macmillan, c1985 (OCoLC)646819018 |
|---|---|
| Document Type: | Book |
| All Authors / Contributors: |
Michael E Porter |
| ISBN: | 0029250900 9780029250907 0684841460 9780684841465 |
| OCLC Number: | 11210989 |
| Description: | xviii, 557 p. : ill. ; 25 cm. |
| Contents: | Competitive strategy : the core concepts -- Value chain and competitive advantage -- Cost advantage -- Differentiation -- Technology and competitive advantage -- Competitor selection -- Industry segmentation and competitive advantage -- Interrelationships among business units -- Horizontal strategy -- Achieving interrelationships -- COmplementary products and competitive advantage -- Industry scenarios and competitive strategy under uncertainty -- Defensive strategy -- Attacking the industry leader. |
| Responsibility: | Michael E. Porter. |
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