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The competitive edge : now innovation creates and sustains the competitive advantage of enterprises

Author: John Legge
Publisher: North Sydney : Allen & Unwin, 1992.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:

Legge argues that it is innovation which will give Australian enterprises a competitive edge; and it is innovative firms which will be the basis of a prosperous Australian economy. Here he explains  Read more...

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Document Type: Book
All Authors / Contributors: John Legge
ISBN: 1863732721 9781863732727
OCLC Number: 27622813
Description: xii, 362 pages : illustrations ; 22 cm
Contents: The business environment; The engine of the economy; Basic concepts; The diffusion of knowledge; Price management; Segmentation; Promotion; Channel based strategy; Product management; Influencing development; The marketing plan; The organization.
Responsibility: John M. Legge.

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