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The Competitive edge : perfecting a team approach to speed the process of design and development of the new Chrysler LH cars.

Author: Emerson Fittipaldi; ESPN Inc.; Chrysler Corporation.
Publisher: [Detroit, Mich.] : ESPN Inc. [société productrice], ©1992.
Series: Secrets of speed.
Edition/Format:   Video   Visual material : English
Summary:
"If anyone questions whether America can be competitive, Chrysler Corporation answers with a resouding "yes". Competition is the very lifeblood of America's free enterprise system. When the call came to build a sports sedan that was competitive with the best in the world, Chrysler management recognized that its processes had to change. Thus, the job of building and perfecting a team approach became top priority. The
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Genre/Form: Cas, Études de
Material Type: Videorecording
Document Type: Visual material
All Authors / Contributors: Emerson Fittipaldi; ESPN Inc.; Chrysler Corporation.
OCLC Number: 502531812
Notes: " ... with insights from Emerson Fittipaldi : two-time Formula One Champion and Indianapolis 500 winner - consultant to the Jeep and Eagle Division of Chrysler Corporation."
Description: 1 cassette (26 min.) : son., coul.
Series Title: Secrets of speed.

Abstract:

"If anyone questions whether America can be competitive, Chrysler Corporation answers with a resouding "yes". Competition is the very lifeblood of America's free enterprise system. When the call came to build a sports sedan that was competitive with the best in the world, Chrysler management recognized that its processes had to change. Thus, the job of building and perfecting a team approach became top priority. The team concept meant bringing together product planners, stylists, manufacturers, finance and marketing people, all working together for the common goal. This move resulted in spedding up the process of design and development of the new LH cars. Team members had more control over their jobs, creativity was encouraged and solutions were arrived at more rapidly because of the interfaces between team members.

In this video, engineer team members are interviewed providing first-hand reactions to the team concept, its efficiencies and the intensive focus in meeting the goal. The LH car was developed in just 39 months, almost unheard of for an American camaker. Emerson Fittipaldi test drives the Eagle Vision and provides his insights and reactions. He sums it up appropriately when he says, "In my profession as a racing driver, teamwork always achieves the best results. I think it's great to have a car built with an effort like that, because every team member is responsible for a part of the car. The results are there, beautiful results."--Conteneur.

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