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Competitive intelligence in the computer age

Author: Carolyn M Vella; John J McGonagle
Publisher: New York : Quorum Books, 1987.
Edition/Format:   Print book : EnglishView all editions and formats
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Additional Physical Format: Online version:
Vella, Carolyn M.
Competitive intelligence in the computer age.
New York : Quorum Books, 1987
(OCoLC)778090102
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Carolyn M Vella; John J McGonagle
ISBN: 089930169X 9780899301693
OCLC Number: 14818978
Description: xv, 189 pages ; 22 cm
Contents: Preface The Concept Application Data Bases Use of Technical Data Bases Use of Non-Technical Data Bases Using Technical and Non-Technical Data Bases Together Designing a Computer Search Creative Use of Data Bases Evaluating the Accuracy of Information Disinformation Analysis of Search Results Ethics Security of Information Cost-Effectiveness of Data Bases Appendix Glossary Bibliography
Responsibility: Carolyn M. Vella and John J. McGonagle, Jr.

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"An outstanding insight into the most ubiquitous of all topics--information.... Competitive Intelligence in the Computer Age represents a watershed in the manner in which executives will make Read more...

 
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