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Competitive Intelligence Rescue.

Author: Carolyn M Vella; John J McGonagle
Publisher: Santa Barbara : ABC-CLIO, LLC, 2017.
Edition/Format:   eBook : Document : EnglishView all editions and formats
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Vella, Carolyn M.
Competitive Intelligence Rescue: Getting It Right.
Santa Barbara : ABC-CLIO, LLC, ©2017
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Carolyn M Vella; John J McGonagle
ISBN: 9781440851612 1440851611
OCLC Number: 993779192
Description: 1 online resource (193 pages)
Contents: Cover; Half Title; Title Page; Copyright; Contents; Preface; Chapter 1: The Language of Competitive Intelligence and of This Book; Chapter 2: Diagnostic Quizzes and Questions; Chapter 3: DIY CI; Chapter 4: Creating a New CI Function and Staffing a New CI Team; Chapter 5: Defending against Your Competitors' Intelligence Activities; Chapter 6: Adding Strategic Intelligence to Market/Tactical Intelligence and Contracting Out for Market/Tactical Intelligence; Chapter 7: Bringing CI Inside; Chapter 8: Integrating an Acquisition, Developing DIY Capabilities, and Adding Primary Research Capabilities. Chapter 9: Starting LateChapter 10: What Does This All Mean to You? ; Index; About the Authors.

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