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Competitive intelligence : the key to strategic advantage, a guide for small business owners

Author: Carol Tallon
Publisher: Cork : NuBooks, 2011.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
Competitive Intelligence is the process of researching, analysing and, most importantly, using intelligent data from any available information sources with the aim of out-performing competitors through a sustainable competitive advantage. The NuBook is a practical guide for small business owner/managers.
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Genre/Form: Electronic books
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Carol Tallon
ISBN: 9781846210938 1846210933 9781846210921 1846210925
OCLC Number: 792750691
Description: 1 online resource
Responsibility: Carol Tallon.
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Abstract:

Competitive Intelligence is the process of researching, analysing and, most importantly, using intelligent data from any available information sources with the aim of out-performing competitors through a sustainable competitive advantage. The NuBook is a practical guide for small business owner/managers.

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