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Competitive reactions and modes of competitive reasoning : downplaying the unpredictable

Author: Joel Urbany; David B Montgomery; Marian Moore
Publisher: Cambridge, MA : Marketing Science Institute, 2001.
Series: Report (Marketing Science Institute), no. 01-121.
Edition/Format:   Print book : EnglishView all editions and formats
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Document Type: Book
All Authors / Contributors: Joel Urbany; David B Montgomery; Marian Moore
OCLC Number: 49523274
Description: 51 pages : illustrations ; 28 cm.
Series Title: Report (Marketing Science Institute), no. 01-121.
Responsibility: Joel E. Urbany, David B. Montgomery, and Marian Moore.

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