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Competitive strategies for service organizations

Author: Neil Botten; John McManus
Publisher: Basingstoke : Macmillan, 1999.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
"This book is designed to fill the gap in the existing literature which fails to explain the influence and application of strategic management within a global service economy. It provides an understanding of the major changes that will impact on players in this economy and the shifting patterns within them." "The picture the book paints is a complex one: strategic management theory and practical application are to  Read more...
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Genre/Form: Case studies
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Neil Botten; John McManus
ISBN: 0333716809 9780333716809 1557531749 9781557531742 0333716817 9780333716816
OCLC Number: 42792167
Description: xxi, 327 pages : illustrations ; 25 cm
Contents: 1. Key Themes in the Global Service Economy --
2. Defining Service Organisations --
3. The Development of Strategic Planning --
4. Strategic Management Models, Tools, and Techniques --
5. The Application of Strategic Management --
6. Future Trends in Strategic Management --
7. The Case Material.
Responsibility: Neil Botten and John McManus.

Abstract:

This text pulls together the various analytical concepts, models and techniques of traditional corporate strategy against a backdrop of the service industry environment in the light of a new global  Read more...

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'Well presented, easily read and understood.' - Helen Shiels, University of Ulster 'A thoroughly researched and highly readable guide to the forces which shape today's global economy. Packed with Read more...

 
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