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Competitive strategies for service organizations

Author: Neil Botten; John McManus
Publisher: Basingstoke : Macmillan, 1999.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
Summary:

This text pulls together the various analytical concepts, models and techniques of traditional corporate strategy against a backdrop of the service industry environment in the light of a new global  Read more...

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Genre/Form: Case studies
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Neil Botten; John McManus
ISBN: 0333716809 9780333716809 1557531749 9781557531742 0333716817 9780333716816
OCLC Number: 42792167
Description: xxi, 327 pages : illustrations ; 25 cm
Contents: Key Themes in the Global Service Economy Defining Service Organisations The Development of Strategic Planning Strategic Management Models, Tools and Techniques The Application of Strategic Management in the Service Sector The Development of Strategic Planning Three Case Studies
Responsibility: Neil Botten and John McManus.

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'Well presented, easily read and understood.' - Helen Shiels, University of Ulster 'A thoroughly researched and highly readable guide to the forces which shape today's global economy. Packed with Read more...

 
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