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Competitive strategy for media firms : strategic and brand management in changing media markets

Author: Sylvia M Chan-Olmsted
Publisher: Mahwah, N.J. : L. Erlbaum Associates, 2005.
Series: LEA's communication series.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Database:WorldCat
Summary:
Introduces the concepts and analytical frameworks of strategic and brand management, and illustrates how they can be adapted according to the characteristics of distinct media products. This book provides empirical examinations of broadcast, multichannel media, enhanced television, broadband communications, and global media conglomerate markets.
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Chan-Olmsted, Sylvia M.
Competitive strategy for media firms.
Mahwah, N.J. : L. Erlbaum Associates, 2005
(DLC) 2005040117
(OCoLC)59360161
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Sylvia M Chan-Olmsted
ISBN: 1410617408 9781410617408
OCLC Number: 77144264
Description: 1 online resource (xiv, 242 pages) : illustrations.
Contents: Preface; 1 Introduction: Enter the Arena of Strategic Media Management; 2 A Primer in Strategic Management for Media Firms; 3 A Primer in Corporate and International Strategy for Media Firms; 4 A Primer in Brand Management for Media Firms; 5 Strategy and Competition in the New Broadcast Industries; 6 Strategy and Competition in the Multichannel Media Industry; 7 Strategy and Competition in the Enhanced Television Market; 8 Strategy and Competition in the Broadband Communications Market; 9 Strategy and Competition of Global Media Conglomerates; 10 Conclusions; Author Index.
Series Title: LEA's communication series.
Responsibility: Sylvia M. Chan-Olmsted.
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"Competitive Strategy for Media Firms" introduces the concepts and analytical frameworks of strategic and brand management, and illustrates how they can be adapted according to the characteristics of  Read more...

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