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Competitive strategy : techniques for analyzing industries and competitors.

Author: Michael E Porter
Publisher: New York : Free Press, ©1980.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
Summary:

Michael Porter's "Competitive Strategy" addresses major questions of vital concern to managers, and presents a comprehensive set of analytical techniques for understanding a business and the  Read more...

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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Michael E Porter
ISBN: 0029253608 9780029253601
OCLC Number: 300556599
Description: 396 p. : ill.
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Fred Gluck Director, Mc Kinsey & Company, Inc. "Competitive Strategy" provides managers with the raw material for thinking about how to change the rules of the marketplace in their favor....Mr. Read more...

 
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