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Competitive strategy : techniques for analyzing industries and competitors

Author: Michael E Porter
Publisher: New York : Free Press, ©1980.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
Presents the comprehensive framework of analytical techniques to help a firm analyze its industry as a whole and predict the industry's future evolution, to understand its competitors and its own position, ...
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Additional Physical Format: Online version:
Porter, Michael E., 1947-
Competitive strategy.
New York : Free Press, ©1980
(OCoLC)558526077
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Michael E Porter
ISBN: 0029253608 9780029253601 0684841487 9780684841489
OCLC Number: 6357598
Description: xx, 396 pages : illustrations ; 25 cm
Contents: The structural analysis of industries --
Generic competitive strategies --
A framework for competitor analysis --
Market signals --
Competitive moves --
Strategy toward buyers and suppliers --
Structural analysis within industries --
Industry evolution --
Competitive strategy in fragmented --
Competitive strategy in emerging industries --
The transition to industry maturity --
Competitive strategy in declining industries --
Competition in global industries --
The strategic analysis of vertical integration --
Capacity expansion --
Entry into new businesses.
Responsibility: Michael E. Porter.

Abstract:

This text unravels the rules that govern competition in business and turns them into powerful analytical tools to help management interpret market signals, forecast the direction of industry  Read more...

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Philip Kotler S.C. Johnson & Son, Distinguished Professor of International Marketing, Northwestern University Porter's books on competitive strategy are the seminal works in the field. Journal of Read more...

 
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