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The Complete fundraising handbook

Author: Michael Norton; Nina Botting; Anna Adams
Publisher: London : Directory of Social Change, 2012.
Edition/Format:   Print book : English : 6th edView all editions and formats
Summary:
This volume gives a thorough overview of the strategies, skills and techniques needed by those who raise money for charity. It contains case studies of successful fundraising, and contains new material on direct marketing.
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Genre/Form: Handbooks and manuals
Handbooks, manuals, etc
Document Type: Book
All Authors / Contributors: Michael Norton; Nina Botting; Anna Adams
ISBN: 9781906294571 1906294577
OCLC Number: 812494279
Description: xxii, 472 pages : illustrations ; 25 cm
Contents: Part 1 Getting Started 1. Background 2 First Principles 3 Developing a fundraising strategy Part 2 Sources of Funds 4 Individual donors 5 Community fundraising 6 Trusts and Foundations 7 The National Lottery 8 Companies 9 Government Funding 10 The European Union 11 Income generation and contracts Part 3 Techniques 12 Events and fundraising from the general public 13 Capital and big gift campaigns 14 Direct Marketing 15 Getting your Message Across 16 Fundraising with volunteers
Responsibility: Nina Botting Herbst and Michael Norton ; contributors: Anna Adams [and others].

Abstract:

Marking its 20th year in print the new 6th edition of this fundraising bible has been brought bang up to date for a new generation of fundraisers. Chapters on the National Lottery, Government  Read more...

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Of previous editions: An essential text on every fundraiser's bookshelf.'

 
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