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The Complete Guide to Selling and Marketing to Affluent Customers : Everything You Need to Know to Attract and Keep Wealthy Customers.

Author: Tamsen Butler
Publisher: [Place of publication not identified] : Atlantic Publishing Group Inc., 2012.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
The world is full of potential customers, but there are none more desirable than those considered among the wealthiest - the affluent top percent that carry a huge percentage of the world's wealth. Careful about their investments and largely careful about their purchases, it can be hard to effectively market a product or service to the affluent, but for those that manage to do so, it is possible quickly join their  Read more...
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Genre/Form: Electronic books
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Tamsen Butler
ISBN: 9781601387448 160138744X
OCLC Number: 867769620
Description: 1 online resource (288 pages)
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Abstract:

The world is full of potential customers, but there are none more desirable than those considered among the wealthiest - the affluent top percent that carry a huge percentage of the world's wealth. Careful about their investments and largely careful about their purchases, it can be hard to effectively market a product or service to the affluent, but for those that manage to do so, it is possible quickly join their ranks, building on word of mouth and effective service to become a top service or producer to the world's most prominent, richest people. & nbsp; This book guides you through the tightrope walk that is selling to the affluent - showing you how you too can attract the world's top customers and keep them with you for the long haul. In this book, you will learn everything you need to know to start selling yourself and your ideas to anyone, especially the affluent. You will learn what sells an idea and what sinks it. Then you will carry on learning the various different styles of persuasion and how to read your audience so that you know which style to use to effectively reach them. You will learn how to contact people and how to start connecting ideas to human beings and what they want. You will learn the fundamental process of building a working relationship with your target audience and how to present yourself as they would like to see you, mirroring their ideals and beliefs. Both successful salespeople and affluent men and women have been interviewed for this book and their advice has been compiled to show you exactly what you can do to reach this highly sought after demographic. Learn how to know what rich people want and what they are willing to buy. Learn how they think about their purchases and how you can speak a common language and respect their beliefs to build rapport. Give them reasons to say yes and state your case clearly with memorable personal touches in your sales pitch, as outlined in this guide, and you will start successfully reaching your audience exactly as outlined in this book.

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