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The complete idiot's guide to guerrilla marketing

Author: Susan M Drake; Colleen Wells
Publisher: Indianapolis, IN : Alpha Books, 2008.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
Attention-grabbing, money-saving ideas. Now small to mid-sized companies, entrepreneurs, and their marketing staff can expand their customer base in new and exciting ways. Written by marketing experts, this guide presents a detailed blueprint for gaining new customers while saving money at the same time. Readers will learn how to create local and national word-of-mouth 'buzz', internet strategies including viral  Read more...
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Genre/Form: Electronic books
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Susan M Drake; Colleen Wells
ISBN: 9781436211680 1436211689 9781440636318 1440636311 9781436211710 1436211719
OCLC Number: 451599133
Description: 1 online resource
Other Titles: Complete idiot's guide
Guerrilla marketing
Responsibility: by Susan Drake and Colleen Wells.

Abstract:

Attention-grabbing, money-saving ideas. Now small to mid-sized companies, entrepreneurs, and their marketing staff can expand their customer base in new and exciting ways. Written by marketing experts, this guide presents a detailed blueprint for gaining new customers while saving money at the same time. Readers will learn how to create local and national word-of-mouth 'buzz', internet strategies including viral ads, promise-based marketing, and community building; tips on product placement in the media; and much more. Written by a pair of expert authors. Includes dozens of effective, practical, money-saving ideas.

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