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The complete sales letter book : model letters for every selling situation

Author: Rhonda Harris; Ann McIntyre
Publisher: Armonk, N.Y. : Sharpe Professional, ©1998.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
Summary:

Hundreds of ready-to-use model letters for handling various sales situations. Aimed at the busy sales rep, each letter can be used as it is or can be quickly modified to suit. The chapters follow the  Read more...

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Genre/Form: Handbooks and manuals
Handbooks, manuals, etc
Document Type: Book
All Authors / Contributors: Rhonda Harris; Ann McIntyre
ISBN: 0765600838 9780765600837
OCLC Number: 37331721
Notes: Includes index.
Description: xxxii, 551 pages ; 26 cm
Contents: Introductions --
Getting started through direct mail --
Letters that get appointments and build goodwill --
Cover letters --
Persuading the customer to move forward --
Letters to help you recover when things go wrong --
Letters to help disappointed customers --
Presenting pricing --
Letters to close the sale and confirm the order --
Keeping the customer informed about your company --
Showing continued interest in the customer --
Special events and customer appreciation --
References and recognition --
Customers are just an e-mail away --
Improving internal communication with the new media.
Other Titles: Sales
Responsibility: Rhonda Harris, Ann McIntyre.

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