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Comprendre Michael Porter : concurrence, stratégie

Author: Joan Magretta
Publisher: Paris : Eyrolles, DL 2012.
Edition/Format:   Print book : FrenchView all editions and formats
Database:WorldCat
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Named Person: Michael E Porter
Document Type: Book
All Authors / Contributors: Joan Magretta
ISBN: 9782212554502 2212554508
OCLC Number: 826835971
Notes: 1-QU'EST-CE QUE LA CONCURRENCE ?. La concurrence : la bonne définition. Les cinq forces : la course aux profits. L'avantage concurrentiel : la chaîne de valeur et la rentabilité.2-QU'EST-CE QU'UNE STRATEGIE ?. La création de valeur : le coeur d'une stratégie. Les compromis : le pilier d'une stratégie. La cohérence : l'amplificateur d'une stratégie.
Description: 1 vol. (VI-226 p.) : ill. en noir et bl. ; 23 cm.
Responsibility: Joan Magretta ; traduit de l'anglais par Danielle Charron (Québec) ; révision pour l'édition française Anne Bleuzen ; sous la direction de Geoff Staines.
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