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Computer-aided marketing and selling.

Author: Robert Shaw; Chartered Institute of Marketing.
Publisher: Oxford : Butterworth-Heinemann, 1991.
Series: Marketing series.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
Summary:

Aims to help the reader apply the use of computers in a marketing and selling environment. It is a practical book which uses questionnaires throughout, and is suitable reading for marketing managers,  Read more...

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Document Type: Book
All Authors / Contributors: Robert Shaw; Chartered Institute of Marketing.
ISBN: 0750617071 9780750617079
OCLC Number: 29224078
Description: vii, 223 pages
Contents: Strategies; automation strategies; automation case examples; fusion strategy; fusion case examples; integration strategy; integration case examples - the virtuous cycle; the structure; analysis and research; planning; contacts; responses - follow-up; monitoring; the database; getting results; the ABC of innovation; activating your organization; building the system; consolidating the results; getting help.
Series Title: Marketing series.

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