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Computer simulation in business decision making : a guide for managers, planners, and MIS professionals

Author: Roy L Nersesian
Publisher: New York : Quorum Books, 1989.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:

A guide to the incorporation of computer simulation in all levels of the planning function of an organization. It aims to provide an overall understanding of the potential role of simulation in  Read more...

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Additional Physical Format: Online version:
Nersesian, Roy L.
Computer simulation in business decision making.
New York : Quorum Books, 1989
(OCoLC)646897983
Document Type: Book
All Authors / Contributors: Roy L Nersesian
ISBN: 0899304087 9780899304083
OCLC Number: 18907061
Notes: Includes index.
Description: xii, 255 pages : illustrations ; 25 cm
Contents: Introduction Breaking the Limits of Mathematical Constraints A Businessman's Assessment Inventory Planning Logistics Planning Service and Production Planning Forecasting the Optimal Product Mix New Product Test Marketing Personnel Recruitment Planning Assessing an Unknown Market Establishing an Economic Benefit Financial Strategic Planning Investment Planning Portfolio Management Planning Index
Responsibility: Roy L. Nersesian.

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"The entire book makes a statement and backs it up: that top management will see the wisdom of a state-of-the-art decision support technique once it is clearly and intelligently explained."-Jay Read more...

 
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